CREATIVE DIRECTION
Green over grey. Wild over well-behaved.
Branding
Print Design
Through guided hikes and hands-on team-building workshops, Green City Vienna offers companies an alternative to typical team-building workshops. Participants build something tangible on their own grounds and directly support urban biodiversity right where they work while learning skills they can apply in their own daily lives.
The branding reflects this mindset. It is bold, direct, and a little rebellious. At its center stands the capricorn beetle as a symbol of resilience and species protection. The visual language stays raw and honest. Instead of staged nature imagery, it shows insects, textures, and details you would actually notice on a walk through the forest.
The Logo Suite
I developed a flexible logo suite designed to work across different contexts and applications. It includes a dedicated sublogo for “Mitmach PROjekte,” the hands-on team-building workshop format, giving this offer its own recognizable identity while staying visually connected to the main brand.
The Brand Colors
The brand colors reflect Stefanie’s energy and the brand’s attitude: a striking City Pink that embodies her bold personality, a vibrant City Green representing the heart of nature, and a fresh City Lime that brings brightness and punch. Alongside this contemporary color palette, paper textures introduce a tactile, analog quality that roots the design in the natural world.
Print & Brand Imagery
The business cards were intentionally kept minimal. The clean layout creates contrast and gives the bold brand colors space to stand out.
The brand imagery is earthy and grounded. It highlights insects and natural details that are often overlooked when people talk about biodiversity. The colors are muted and calm, balancing the boldness of the overall branding and creating a more honest, natural feel.
Social Media
I created a set of Instagram posts to support the launch of the brand. Short text elements and concise slogans sit directly on the images, making the content clear, recognizable, and easy to adapt to different topics while keeping the communication consistent.
